FinTech · Digital Product Design

SIMPLIFY ETF

Digital Product Design & Multi-Channel Visual Systems for a Modern FinTech Platform

Role Lead Digital & UI/UX Designer

Timeline 7 Years of Ongoing Execution

Core Focus Platform Scaling & Brand Assets

Three pillars of design contribution

As Lead Digital Designer embedded within Simplify's core team, my work spans the full spectrum of digital product and brand expression — from complex ETF product interfaces to multimedia campaign execution.

Web Architecture & Interface Design

Leading the UI design for complex ETF product pages, global platform updates, and high-conversion responsive landing pages tailored for high-profile financial launch events.

Multimedia & Video Storyboarding

Structuring multi-channel marketing campaigns and collaborating deeply on video workflows — crafting comprehensive visual storyboards for major ETF launches featured across the primary website and official YouTube channels.

Digital Asset Systems & Production

Building robust templates for downloadable corporate resources, including financial data visualization graphics, interactive website modules, and professional case study and investor report PDFs.

Translating complexity into clarity

Translating intricate financial data structures, market indices, and complex corporate insights into streamlined, intuitive digital layouts that optimize typography density and maximize investor engagement.

Structural project success

Seven years of embedded design leadership, delivered through precision, consistency, and scalable systems thinking.

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Seamless cross-functional alignment ensuring pixel-perfect front-end implementation with development teams.

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Accelerated production loops across web, social, and video touchpoints via component-driven Figma asset libraries.

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Elevated digital brand presence that safely balances financial clarity with a high-end, premium tech aesthetic.